Technics SL-1200M7B Automobili Lamborghini Special Edition Direct Drive Turntable System at Vinyl Sound Buffalo, NY USA

The SL-1200M7B is a limited edition direct drive DJ turntable from Technics (Osaka, Japan) produced in collaboration with Automobili Lamborghini (Sant'Agata Bolognese, Italy), available at Vinyl Sound in Buffalo, New York, USA. Based on the SL-1200MK7 platform, it combines Technics' legendary coreless direct drive motor and DJ-grade tonearm with an exclusive Automobili Lamborghini-inspired design in three iconic supercar livery colours: Arancio Apodis (orange), Verde Shock (green), and Giallo Athon (yellow). The collaboration celebrates two brands united by a shared philosophy of precision engineering, uncompromising craftsmanship, and the pursuit of emotional sound. The SL-1200M7B features 0.025% W.R.M.S. wow and flutter, a starting torque of 0.18 Nm (1.8 kgcm), and includes an exclusive vinyl record containing the engine sounds of six flagship Automobili Lamborghini supercars. Available at Vinyl Sound in Buffalo, NY.

Coreless Direct Drive Motor and DJ Functions

The SL-1200M7B is built on the SL-1200MK7 platform, which introduced a new coreless direct drive motor developed to eliminate cogging in the MK-series chassis. By removing the iron core from the stator, the motor eliminates the magnetic detent forces between stator poles and rotor magnets that cause velocity irregularities in iron-core designs. The magnetic force of the rotor magnets was enhanced and the gap between the coreless stator and rotor optimised to achieve high torque performance matching that of the SL-1200MK5. Digital motor control technology adapted from Panasonic's Blu-ray product development allows torque and brake speed to be adjusted individually in four levels. The pitch control function provides ±8% and ±16% fine adjustment through digital control, eliminating unnecessary DA conversion between positional detection and motor control for improved tracking stability. The SL-1200M7B also includes Technics' Reverse Play function, which makes its first appearance in the SL-1200 series, enabling reverse playback at 33-1/3 and 45 rpm for creative DJ performance. The 78 rpm speed is supported via a selector switch.

Automobili Lamborghini Design and Exclusive Gifts

The SL-1200M7B's design is inspired by Automobili Lamborghini's iconic Y-shape pattern, applied across the body and top panel in three distinct colorways: Arancio Apodis (orange), Verde Shock (green), and Giallo Athon (yellow). These colours correspond to the most iconic liveries in Automobili Lamborghini's history. The tonearm and key accents reflect the Lamborghini aesthetic, and the overall visual language is shared between the two brands' concepts of disruptive technological design. The SL-1200M7B comes with an exclusive picture disc vinyl record featuring the V12 engine and driving sounds of six different flagship Automobili Lamborghini supercars, with a disc design inspired by the wheels of the Lamborghini Revuelto. A slipmat with Automobili Lamborghini branding and two stickers with Automobili Lamborghini and Technics logos are also included. The tonearm is the SL-1200 series' proven high-sensitivity static-balance universal S-shape design with high-precision bearings, providing reliable tracking performance in demanding DJ and studio conditions.

Key Features

• Automobili Lamborghini x Technics Collaboration: Design inspired by Automobili Lamborghini's Y-shape pattern; available in Arancio Apodis (orange), Verde Shock (green), and Giallo Athon (yellow) colourways.
• Coreless Direct Drive Motor: Iron-coreless stator eliminates cogging; high rotor magnetic force and optimised gap deliver torque matching the SL-1200MK5; digital motor control allows four-level torque and brake adjustment.
• Reverse Play Function: First Reverse Play function in the SL-1200 series; enables reverse rotation at 33-1/3 and 45 rpm for creative DJ performance.
• Pitch Control ±8% / ±16%: Digital pitch control without DA conversion in the signal path for accurate and stable speed adjustment.
• 78 rpm Support: 33-1/3, 45, and 78 rpm playback speeds accessible via selector switch.
• High-Sensitivity Tonearm: Static-balance universal S-shape tonearm with high-precision bearings and high initial-motion sensitivity; performs reliably in heavy-use DJ conditions including scratching.
• Exclusive Automobili Lamborghini Vinyl Record: Picture disc featuring V12 engine and driving sounds of six flagship Lamborghini supercars; disc design inspired by the Lamborghini Revuelto's wheels.
• Included Accessories: Exclusive Automobili Lamborghini slipmat, two branded stickers, and standard Technics DJ accessories.

Technical Specifications

What's in the Box

• Technics SL-1200M7B Automobili Lamborghini Special Edition Turntable
• Automobili Lamborghini Exclusive Vinyl Record (picture disc with Lamborghini engine sounds)
• Slipmat (Automobili Lamborghini design)
• Slipsheet
• Dust Cover
• EP Record Adaptor
• Balance Weight
• Head Shell
• Screw Set for Cartridge
• PHONO Cable
• PHONO Earth Lead
• AC Power Supply Cord
• Automobili Lamborghini x Technics Stickers (x2)
• Owner's Manual

Frequently Asked Questions

What is the Technics SL-1200M7B?

The Technics SL-1200M7B is a limited edition direct drive DJ turntable produced through a collaboration between Technics of Osaka, Japan and Automobili Lamborghini of Sant'Agata Bolognese, Italy. Built on the SL-1200MK7 platform, it features a coreless direct drive motor with cogging elimination, 0.025% W.R.M.S. wow and flutter, starting torque of 0.18 Nm, ±8%/±16% pitch adjustment, a Reverse Play function, and 33-1/3, 45, and 78 rpm speed support. It is available in Arancio Apodis, Verde Shock, and Giallo Athon Automobili Lamborghini livery colours and includes an exclusive picture disc vinyl record featuring Lamborghini V12 engine sounds.

How does the Technics SL-1200M7B compare to the SL-1200MK7?

The SL-1200M7B and the SL-1200MK7 share the same underlying platform, coreless direct drive motor, digital motor control technology, and tonearm. The key differences are entirely cosmetic and content-related. The SL-1200M7B features Automobili Lamborghini's Y-shape design pattern in three exclusive supercar livery colours, replaces the standard slipmat and slipsheet with Lamborghini-branded versions, and adds the exclusive Lamborghini engine sound picture disc and two collector stickers. The SL-1200M7B does not include an auxiliary weight in the accessory complement; the SL-1200MK7 does. All motor specifications, tonearm geometry, power consumption, dimensions, and weight are shared between the two models.

What colours is the SL-1200M7B available in?

The SL-1200M7B is available in three colours based on Automobili Lamborghini's most iconic supercar liveries: Arancio Apodis (a vivid orange), Verde Shock (a bold electric green), and Giallo Athon (a bright yellow). Each colour reflects a specific Lamborghini paint code used on the brand's flagship road cars.

Does the SL-1200M7B include a cartridge?

No. The SL-1200M7B does not include a phono cartridge. It ships with a head shell, balance weight, slipmat, slipsheet, and the Lamborghini exclusive vinyl record and accessories. A phono cartridge must be purchased separately. Vinyl Sound in Buffalo, NY can recommend a cartridge suited to the SL-1200M7B's tonearm and the buyer's intended use, whether DJ performance or hi-fi listening.

What is the Reverse Play function on the SL-1200M7B?

The Reverse Play function allows the SL-1200M7B's platter to rotate in reverse, spinning the record backwards during playback. This feature, which makes its first appearance in the SL-1200 series with the MK7 platform, is designed for creative DJ performance techniques. Reverse rotation is available at 33-1/3 and 45 rpm. The function is controlled via a dedicated button on the top panel.

Where can I buy the Technics SL-1200M7B in Buffalo, NY or the USA?

The Technics SL-1200M7B Automobili Lamborghini Special Edition Direct Drive Turntable is available at Vinyl Sound in Buffalo, New York, an authorised Technics dealer. Contact Vinyl Sound Buffalo for current colour availability and purchasing information.