Primare | Vinyl Sound Buffalo, NY USA

Primare is a Swedish hi-fi brand founded in 1985 with a singular mission: to design audio components of exceptional sound quality, elegant Scandinavian aesthetics, and effortless usability. Rooted in the Swedish concept of lagom — the art of perfect balance — every Primare product is engineered so that the technology disappears and the music takes center stage.

Available now at Vinyl Sound USA in Buffalo, NY, the Primare lineup spans integrated amplifiers, DACs, network streamers, preamplifiers, power amplifiers, and phono stages — each built with the precision and restraint that have made the brand one of the most awarded names in high-end audio.

Primare Integrated Amplifiers The I-Series integrated amplifiers — including the I15 Prisma, I25 Prisma, I35 Prisma, and flagship PRE35 — feature Primare's proprietary UFPD 2 (Ultra Fast Power Device) Class-D amplification. UFPD 2 maintains a consistent 26dB feedback loop gain across the entire audio band, delivering tightly controlled dynamics, a black noise floor, and a naturally musical presentation that rivals the finest linear amplifiers.

Prisma Streaming & Connectivity Primare's Prisma platform brings seamless multi-room streaming, Spotify Connect, TIDAL, Roon Ready compatibility, AirPlay 2, and Bluetooth to your system — managed through an intuitive app. Whether your music lives on a NAS drive, a streaming service, or arrives via phono, Prisma unifies every source into one cohesive, effortless experience.

Modular Architecture — Built to Evolve One of Primare's most compelling principles is its modular design philosophy. Select components accept optional DAC boards, phono stages, and Prisma streaming modules — meaning your amplifier can grow alongside advances in technology without requiring a full system replacement. This "living product" approach protects your investment for years to come.

Award-Winning Scandinavian Design Primare's minimalist chassis — precise proportions, clean fascia, smooth aluminum construction — are as carefully considered as the circuitry within. These are components that complement any living space while making no sonic compromises.