Primare I35 Prisma DM36 Modular Integrated Amplifier and Network Player at Vinyl Sound Buffalo, NY USA

The I35 Prisma DM36 is a flagship modular integrated amplifier and network player from Primare (Malmö, Sweden), available at Vinyl Sound in Buffalo, NY, USA. Built on Primare's UFPD 2 all-analog Class-D amplification platform, it delivers 150W per channel into 8Ω and 300W into 4Ω of absolutely linear amplification across the full audible bandwidth. The included DM36 DAC module (ESS ES9068A) supports PCM 384kHz/32-bit, DSD 256, and full MQA decoding, while the SM35 Prisma streaming module brings AirPlay 2, Chromecast built-in, Spotify Connect, Bluetooth, and Roon Ready capability in a single component. The I35 Prisma DM36 is the most fully equipped configuration of Primare's most powerful modular integrated amplifier platform.

UFPD 2 Amplification and DM36 DAC Module

UFPD 2 (Ultra Fast Power Device 2) is Primare's proprietary all-analog Class-D amplification technology, representing a fundamental reworking of its predecessor. Unlike conventional switching amplifiers, UFPD 2 maintains absolute linearity across the entire audible bandwidth — delivering sound that is naturally fast, clean, and agile with exceptional transient response. The I35 Prisma DM36's power stage provides 150W into 8Ω with 300W available into 4Ω, making it the most powerful integrated amplifier in Primare's range. The DM36 DAC module adds ESS ES9068A conversion supporting PCM up to 384kHz/32-bit, DSD up to DSD 256, and full MQA (Master Quality Authenticated) decoding — ensuring studio master quality at every digital input including USB-B, Toslink, and RCA Coax.

SM35 Prisma Streaming Module and Modular Design

The SM35 Prisma network module transforms the I35 into a complete multi-room streaming hub, providing access to Tidal, Qobuz, and Spotify Connect (HiFi Ready) alongside AirPlay 2, Chromecast built-in, Bluetooth, and Roon Ready — all managed from mobile devices via the dedicated Prisma app. The modular architecture is a cornerstone of the Primare ecosystem: the I35 Prisma DM36 can be paired with a DD35 CD transport for a fully integrated, multi-room capable separates system, or with a CD35 Prisma for a complete source and amplification solution. Two balanced XLR input pairs and three stereo RCA pairs accommodate any analog source combination.

Key Features

• UFPD 2 All-Analog Class-D Amplification: 150W per channel into 8Ω and 300W into 4Ω with absolute linearity across the full audible bandwidth.
• DM36 DAC Module (ESS ES9068A): PCM up to 384kHz/32-bit, DSD up to DSD 256, and full MQA decoding included as standard.
• SM35 Prisma Streaming Module: AirPlay 2, Chromecast built-in, Spotify Connect, Bluetooth, Roon Ready, Tidal, and Qobuz via the Prisma app.
• 2 × Balanced XLR Inputs: Full balanced connectivity for sources and preamplifiers.
• 4 × Toslink and 2 × RCA Coax Digital Inputs: Comprehensive digital source connectivity alongside USB-B for computer audio.
• Modular and Future-Proof: Part of Primare's modular ecosystem — pairable with DD35, CD35, and other Primare separates for complete system building.
• Scandinavian Design: Signature Primare control knob embodying the Swedish principle of lagom — balance, proportion, and harmony — in Black or Titanium finish.
• C25 IR Remote: With IR 3.5mm in/out, 12V trigger, and RS232 outboard system control.

Technical Specifications

Connections at a Glance

• 2 × XLR Balanced Analog Inputs
• 3 × RCA Stereo Analog Inputs
• 4 × Toslink Digital Inputs
• 2 × RCA Coaxial Digital Inputs
• 1 × USB-B Digital Input
• 1 × USB-A
• 2 × Ethernet
• Wi-Fi + Bluetooth
• 1 × RCA LINE Output
• 1 × RCA PRE Output
• 1 × RCA Coaxial Digital Output
• 12V Trigger / IR In-Out / RS232

Frequently Asked Questions

What is the Primare I35 Prisma DM36?

The Primare I35 Prisma DM36 is a fully equipped modular integrated amplifier and network player from Primare (Sweden) combining UFPD 2 amplification at 150W per channel into 8Ω, the DM36 DAC module (ESS ES9068A, PCM 384kHz, DSD 256, MQA), and the SM35 Prisma streaming module (AirPlay 2, Chromecast, Roon Ready, Spotify Connect) in a single component. It is available at Vinyl Sound in Buffalo, NY, USA.

How does the Primare I35 Prisma DM36 compare to the Naim Uniti Nova?

The Primare I35 Prisma DM36 and Naim Uniti Nova are both premium all-in-one integrated amplifier and streaming platforms, but they differ in power and architecture. The Nova delivers 80W per channel via Class AB amplification, while the I35 Prisma DM36 provides 150W per channel using Primare's UFPD 2 all-analog Class-D topology — nearly double the output power. The I35 also adds balanced XLR inputs for fully balanced source connections. Both platforms offer comprehensive streaming and multi-room capability; the Prisma platform uses Chromecast built-in and AirPlay 2 as primary streaming protocols, while the Nova uses Naim's own network player core.

How does the Primare I35 Prisma DM36 compare to the Hegel H390?

The Primare I35 Prisma DM36 and Hegel H390 are both upper-tier integrated amplifiers with built-in DAC and streaming. The H390 uses Hegel's Class AB SoundEngine 2 topology and delivers 250W per channel, while the I35 Prisma DM36 uses UFPD 2 all-analog Class-D at 150W per channel. The I35 adds the full Prisma multi-room streaming platform with Chromecast built-in, AirPlay 2, and Roon Ready, plus full MQA decoding via the DM36 module — features the H390 does not include. The I35 also supports DSD 256 natively, whereas the H390 does not.

What is UFPD 2 and how does it differ from conventional Class D?

UFPD 2 (Ultra Fast Power Device 2) is Primare's proprietary all-analog Class-D amplification technology. Unlike conventional Class D designs that use digital pulse-width modulation, UFPD 2 is an entirely analog circuit that achieves the efficiency of Class D while maintaining linearity and transient response comparable to high-quality Class A or AB amplification. The result is fast, precise, low-distortion amplification across the full audible bandwidth with very low heat output — making it ideal for compact, rack-friendly integrated amplifier design.

What is MQA and does the I35 Prisma DM36 support it?

MQA (Master Quality Authenticated) is an audio encoding and authentication technology developed in the UK that packages and delivers the sound of the original studio master recording in a file small enough to stream or download. The I35 Prisma DM36 fully decodes MQA via the DM36 module, meaning it performs the complete three-stage unfolding process for maximum resolution rather than merely passing the signal through.

Can I add modules to the Primare I35 later if I already own one?

Yes. The I35 base amplifier accepts both the DM36 DAC module and the SM35 Prisma streaming module, either at the time of purchase or at any later date. The I35 Prisma DM36 is the fully equipped version with both modules already installed. This modularity means an I35 owner can upgrade to DAC or streaming capability without replacing the amplifier, protecting the original investment.

Where can I buy the Primare I35 Prisma DM36 in Buffalo, NY?

The Primare I35 Prisma DM36 is available at Vinyl Sound, an authorized Primare dealer in Buffalo, NY, USA. The Vinyl Sound team provides expert guidance on system matching, module configuration, and amplifier setup. Visit vinylsound.com or contact the Buffalo showroom directly for availability and demonstration.